The Marketing Lesson That Was Always There In Front Of Me

When I graduated with my bachelors degree in marketing I thought I could rule the world. I knew all the important business concepts, I had been the president of the Ohio Region for the honor society Phi Theta Kappa, the president of the school’s business leaders group, I was very involved in coordinating and executing  all the student wide school events, I was always networking and I knew a lot of key people in the community. I thought I was a mover and shaker! I was, to some extent.

In this last year, I have found I had been missing some key tools to making myself and the businesses I have worked for a success. These were little discoveries but when it comes to getting yourself and your business noticed, you better be doing them!!! Not to toot my own horn but people love me. I naturally have that charismatic charm that draws people to me just like a moth will to go toward a light. I find it easy to meet people and build a basic relationship but in the business world I always felt something seemed to be missing.

In the sales arena it never failed, I always had to deal with that one underhanded snake of a coworker that continually would steal your sales, let’s just call that snake “Sharon.” The funny part is “Sharon” thinks “she” is getting away with it. For the moment; yes, “she” made that proverbial “$20.00” but I would find out, like I am sure you have. Either because I followed up with the customer or the customer came back in to see me again . They tell me they brought so and so but I wasn’t there but “Sharon” said she could take care of them for me. For many years I thought that was the reason why I wasn’t always on the top.

You know what? It wasn’t “Sharon.” She took her fair share don’t get me wrong but that old saying “there are 3 fingers pointing back at you” was my main reason for not being the top dog. I was my own worst enemy. I knew most of my customers, they always came back to see me, but they didn’t know me. Right now you are probably thinking but they came back for you so they must of known you. No! We had a superficial relationship but they did not KNOW me.

Looking in retrospect one of the tools was right there staring me in the face. I used it every month in school. I was continually checking to make sure it was correct and looked polished. But I never understood the power it possessed. Do you think you know what it is? I think you will be pleasantly surprised. It is something that helps your reader know what is going on in your life and build a mental relationship with you.

Believe it or not it is a newsletter.  Just think about that a moment. Your readers ( hopefully your customers or potential customers ) get to find out about your life. They are genuinely building a relationship with you. They will know about that new puppy you just saved from the pound, that your first born just graduated and was accepted to attend The Ohio State, you won your fantasy football league, or maybe you bought a new roaster and have been smoking bacon and turkey. The important part is you share some of your fun and happy life events

You may be thinking why in the world do I want to do that? I am trying to keep my personal life separate from my work life. Stop and think for a moment… your customers will read these every month and they will start to know you, they will start to feel like you are a human, not just the sales person. That is because they too just got a new puppy or they ended up losing the “Shiva” of their league because of a stupid interception in the last 2 minutes of the game. That little reference lets them also know you watch “The League” too.

When you are preparing a newsletter


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